Fig. 01Case study for dachon.pl from Pszczyna, Poland
A roofer from Pszczyna quotes roofs across Poland before anyone picks up the phone.
Dachon got a website that runs the first sales call by itself. The customer answers six questions and three minutes later has a roof card with a cost range in their inbox. The roofer only drives out to those who saw the price and still want it.
dachon.pl (opens in a new tab)
Fig. 02a, home page and the first configurator step
Fig. 02b, the roof card the customer receives by email
Fig. 03Problem
Every quote was an hour on the phone and a drive to measure.
Dachon had no website before. Every enquiry came by phone, and most callers only wanted to know whether a roof fits their budget. Each of those calls cost the roofer an hour he does not have in season.
- Solution4 items
- 01A six-step configuratorPurpose, building, covering, dimensions, extras, location. Every question has an "I don't know" option. The customer measures nothing.
- 02A roof card by emailOne PDF, no sign-up. Area, pitch, estimated cost broken down into materials, roof framing, extras, labour, demolition and transport.
- 03A site that names the priceRoof replacement from 42k PLN, repairs from 2k, asbestos removal from 55k. Three steps, no salespeople, a reply within 24 hours.
- 04Site visits only for serious buyersThe roofer drives out to customers who know the range and still want it. Final price after measuring, no strings.
Fig. 04What the customer gets
A roof card, not a leaflet.
An estimate computed from current material prices and installation rates. Every item on its own, materials, roof framing, extras, labour, demolition, transport. A range plus the most likely figure. The customer sees an offer before the roofer even calls.
| Materials | Metal roof tiles, membrane, battens | 14 – 21k |
|---|---|---|
| Roof framing | Gable 35°, 12 × 10 m, with labour | 23 – 38k |
| Extras | Gutters, 2 windows, chimney, soffit | 12.5 – 19k |
| Labour | Roofing installation, Dachon crew | 24 – 30k |
| Demolition | Not applicable, new roof | 0 |
| Transport and access | Travel, scaffolding, logistics | 1.5 – 4k |
The roofer confirms the final price after measuring. Example from dachon.pl.
Fig. 05Result
From the first call to a working site in a week.
- 7 days
from the first call to the site going live
- Fixed
one price, no subscription, the client owns the site
- 3 min
per quote, instead of an hour on the phone
“Before, every phone call was an hour of back-of-the-envelope maths. Now the customer gets the roof card themselves, and I only call the ones who know the price and still want a site visit.”
Fig. 06Start with a first draft
Describe your business today. In 48 hours you have a first draft with a price.
No sales call, no deck. One page you can show a partner or throw away.
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